Interview Questions

1. Why were you choosing 7-eleven instead of other convenience store?

2. What type of products you prefer in the outlets?

3. Do you find 7-eleven convenient to customers? How frequent do you visit to the outlets?

4. Would you buy products in 7-eleven nearby that are slightly higher or go further to other convenience store?

Business Opportunity

From http://www.7eleven.com.my/html/default.aspx?ID=5&PID=25 7-Eleven Malaysia is the first franchisor in the local market to grant franchisee a right to operate an existing profitable 7-Eleven store. Kindly send your enquiry to us either through email, fax or post to: 7-Eleven Malaysia Sdn Bhd Address : Level 3A, Podium Block, Plaza Berjaya, No.12, Jalan Imbi, 55100 Kuala Lumpur Tel     : 03-2142 1136 Ext: 610 / 683 / 619 Fax : 03-2142 1373 Email : franchise@7eleven.com.my

7-Eleven: Hello Kitty Charms Collection Launch Party

Some of the advertising posters of previous campaigns, one of them is Hello Kitty Charms Collection.

Promotions are as below:
Get dressed in your favourite Hello Kitty costume and get your face painted!
Join in the flashmob dance while enjoy free cotton candy!

HELLO KITTY Charms Collection Launch Party Activities Line Up

Pictures from the 7-Eleven's HELLO KITTY Charms Collection Launch Party:

7-Eleven, Lawson ‘Violate Permits’

Convenience store giants 7-Eleven and Lawson have been told that they lack the proper permits to sell retail goods in Jakarta and face being shut down in the latest blow to foreign-linked companies imposed by the nation’s regulators. 

Trade Minister Gita Wirjawan told reporters at the State Palace in Jakarta on Tuesday that the stores had only secured permits from the Jakarta Tourism Agency to operate restaurants. 

“The fact is, however, they also sell retail goods, not just food,” he said. 

According to regulations, companies that run stores that sell retail goods must secure permits from the Trade Ministry. The permit, known as an IUTM, is required for businesses such as convenience stores, minimarkets, department stores and wholesale outlets. 

Gita on Monday said the government plans to issue a regulation that will centralize franchising permits, including in the food and beverage industry so that the “gray” area can be eliminated. He said the restaurant permits issued by Jakarta Tourism Agency do not regulate the sale of retail goods. 

7-Eleven convenience stores are operated by Modern Putra Indonesia, a subsidiary of photographic, electronics and telecommunications product retailer Modern Internasional. Lawson outlets are operated by Midi Utama Indonesia, a listed firm that also operates Alfamidi, Alfaexpress minimarkets. 

Nurlaila Nur Muhammad, the Trade Ministry’s director of domestic business development and enterprise registration, said the ministry had sent official warning letters to the two companies. 

Nurlaila said 7-Eleven management came to the Trade Ministry in 2009 to register the 7-Eleven franchise in Indonesia, as well as seeking an IUTM. However, she said, the ministry only registered franchise permits for the company to run restaurants. “As far as I know, they did not get the IUTM,” she said. 

Nurlaila said that after the warning letter by the Trade Ministry, the management of Modern Putra came to meet her, and surprised her by showing an IUTM. The authority that signed the permit was the local government, she said. 

“We will review it, whether the IUTM was the right one and [issued] in accordance with procedures,” Nurlaila said. The IUTM permit is only issued by the Trade Ministry. 

Meanwhile, Midi Utama’s IUTM was for its Alfamidi franchise rather than Lawson. “They must change the name of Lawson into Alfamidi, in accordance to the permit. Lawson has yet to reply to our warning letter,” Nurlaila said. 

On Monday, Gunaryo, the Trade Ministry’s director general of domestic trade, threatened to shut down 7-Eleven and Lawson outlets if they did not reformat their businesses in accordance to permits they had secured. 

Modern Internasional spokeswoman Neneng Sri Mulyati denied 7-Eleven had permit problems. 

“Our focus is on providing fresh food and beverages for customers’ needs and convenience. We sell fresh food like rice bowls, nasi goreng, mie goreng, hot dog, nasi capcay and many others. We sell our proprietary beverages — Slurpee and Gulp — as well as coffee and tea,” she said. 

“The business that we ran from the first [day] is what we are running right now. Our main business is fresh food and beverages. Yes, we have some convenience items for urgent needs, but [they are] a small percentage only.” 

Modern Putra signed a master franchise agreement with the international company behind 7-Eleven in April 2009 and opened the first Indonesian store in November 2009, in South Jakarta. The chain has flourished into 79 stores in Indonesia, and may grow further, as Modern Internasional has more than 1,500 outlets in Indonesia for its photographic, electronics and telecommunications products. Some of the 7-Eleven outlets were the result of conversion of these 1,500 outlets. 

The management of 7-Eleven has successfully developed its stores into places for nongkrong, a slang term for “hanging out.” 

The Trade Ministry’s Gunaryo was quoted by media last month as saying that the government still tolerates 10 percent deviation of the core business as registered in business permits. 

With convenience stores proving a spirited competition to long-established traditional family-run outlets, regulators have been cautious in the past to allow them to proliferate too widely.

Original article from http://7elevenbcp.blogspot.com/